Professional Real Estate Photos Help Homes Sell Quicker and For More Money

Published: November 19th, 2019

Author/Pilot: Dallas Fischer

Category Tags: NEWS,AERIAL PHOTOGRAPHS

Stats easily show that professional real estate photos help homes sell quicker and for more money. First impressions are everything, especially in home buying. As online searching and browsing is a critical part of the home-buying process, it makes sense that professional photos will entice people to visit the home as they know what they are getting before they even set foot in the home. Aerial photographs help customers understand the location of a property in relation to parks, schools and the overall neighborhood.

Why Professional Real Estate Photos Sell Homes for More

The iPhone is the number one camera on the market right now, but we are still very far from it replacing a DSLR camera for real estate photos. The number one thing people get wrong with listing photography is having the mindset that anyone can do it and deliver a beautiful photo. There's more behind-the-scenes work you don’t see which can help generate those beautiful photos. Do you know what bracketing means? If not then we can assume you are not a professional real estate photographer.

Amateur vs. Professional Real Estate Photos

To see these differences in action, lets look at some photos comparing those shot by an amateur, and those professionally photographed.

Amateur vs Professional Indoor Photography

In the above photo to the left, the photographer attempts to connect the front door with the dining area, but in the process, misses all the wonderful entry storage, and the white walls look brown. A professional photo on the right chose to instead focus on the expansive hallway, beautiful entry, great storage, and crisp color tones. The professional photographer fully utilizes this space and frames key assets in the hallway.

In the professionally shot photo above on the right, the color tones, wood tones, and white balance are perfect. The walls are WHITE. The frame orientation is centered around the chandelier and the photo invites you into this room. In contrast, in the other photo, the room appears to be leaning, the white balance is off, and the colors are dark, almost reddish.

Once again, a proper color balance comes into play here. When incorrect, the master bedroom feels small. It also misses an opportunity to show the adjoining bathroom. The composition should highlight the full room to its entirety.

In the first photo, your eye is drawn to other objects, rather than the house itself. The basketball hoop, open umbrella, neighbors to the left and right are distracting and more obvious. Additionally, the home isn’t centered, and the lens distortion bends the horizon line. When photographed correctly, you will notice the sky and the framing. This is a shot that is composed, center and square. The color tones are natural and the backyard feels private.

Drone Photography

Drone photography is becoming a standard within the real estate industry. Aerial photography provides agents and sellers with a new way to display property highlights, acreage, and features. Using drone photography for your real estate listing can show your home from a unique perspective. It can allow you to show the surrounding areas of your home in a single shot. Location can be everything for buyers deciding on a home and nothing shows off the location better than a drone aerial photograph.

Aerial photographs started out just being common among luxury agents, solo agents with a large operating budget, and brokerages. These photos of listings were previously very expensive and cost agents and buyers a large sum of money. However, with the advancement of drones this cost has been reduced considerably.

A common misconception now in real estate photographer is anyone can do it with a drone, however, you must pass and hold a part 107 license even if you are using it for your own listings.

All Montana drone company pilots are licensed and fully insured. All pilots have been trained on perspective and what shots will help a property sale. If you're a realtor in Montana then you can trust Montana Drone Company to provide you professional aerial photographs for all your listings.

Images and some text referenced from Redfin Article